This week, Peter Rough and Mike Doran welcome Yuri Sak, senior advisor to Ukraine’s minister of defense, to the podcast. Yuri is the brains behind the social media and messaging operation of Ukraine’s Ministry of Defense, and he tells Peter and Mike about the dynamics of communicating to friendly and hostile audiences alike during a time of war.
This week, Peter Rough and Mike Doran welcome Yuri Sak, senior advisor to Ukraine’s minister of defense, to the podcast. Yuri is the brains behind the social media and messaging operation of Ukraine’s Ministry of Defense, and he tells Peter and Mike about the dynamics of communicating to friendly and hostile audiences alike during a time of war.